Marketing and Communications 4 Supporting Departments 4 Annual Report 2017 96
97
Key Achievements in 2017
Media Campaigns and Communications Print & Broadcast Media
Creation of more than 300 job opportunities
Increased social media presence
Social Media
Video
Media Campaigns 7
Press Ads 18
Total 50+
Twitter 10,200 Followers 2016
25+
2017
8,147 Followers 2016
2017
924% Variation
873% Variation
94,411 Followers
71,160 Followers
Electronic Internet Ads 9
Internal staff messages
Total 179+
170+
YouTube
Events
2017
755 2017
7,806 Followers 2016
120 2016
392% Variation
629% Variation
30,674 Followers
Branding campaigns 30
Total 88+
Internal and external events
Subscribers
Subscribers
58+
Other Awards 8
Snapchat
Road Ads
Magazine
9,688 Followers 2016
2017
2,000 Followers 2016
3,000 Followers 2017
38% Variation
50% Variation
13,359 Followers
10+
5000
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