Bahri Annual Report-2017

Marketing and Communications 4 Supporting Departments 4 Annual Report 2017 94

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The Marketing and Communications Department succeeded in implementing its 2017 plan and recorded the following achievements: Key Achievements in 2017 - Bahri’s Data Forum - The Maritime Innovation and Digitalization Day - Oil Reception Week Forum - Crew Conferences (Manila, Mumbai, Russia) - Ship Technology Conference - Standard Maritime Conference for Marine Carriers - Launched Bahri’s offices in Mumbai and Houston - VIP customers event in Germany - Global logistics agencies meeting - First International Symposium on Land and Maritime Border Security and Safety Events and Participation

The Marketing and Communications Department is Bahri’s media arm responsible for generating public awareness about the Company and highlighting its economic and social roles. It also has the secondary role of connecting all business units and departments with senior managers through networking and communication programs that contribute to further development and achievements.

In 2016 the Bahri management team established the Marketing and Communications Department in line with its efforts to advance the Company’s brand and facilitate further communication with stakeholders, customers, trade partners, financial institutions and markets inside the Kingdom and all over the world.

Objectives

• Developing Bahri into a leading global Company that provides integrated logistics and transportation solutions. • Raising awareness among companies and showcasing Bahri’s diverse portfolio within the transportation industry. • Creating a relationship with Bahri’s employees so that they can positively represent Bahri’s brand. • To be ambassadors for Bahri across the world.

Brand Creation

- Created the Bahri Bunge Dry Bulk Ltd. brand identity - Created the Bahri Bolloré Logistics brand identity

Development of Marketing Content

- Development of Bahri’s data bulletin that has been used at many events. - Launched the Safe Seas application and developed its design and content.

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