Bahri Annual Report-2010

Communication & Public Relations

NSCSA has professionally managed the Communication and Public Relations department, which consists of a qualified team engaged in public relations initiatives, government liaison, media relations management, conferences and exhibitions within and outside the Kingdom. During 2010, NSCSA and its affiliates participated or organized the following functions: • Saudi Oil & Gas 2010 Exhibition. •NSCSA was one of the sponsors of the business meeting with HRH Prince Salman held in Delhi, India on 12th April, 2010. • Maritime Saudi Arabia 2010 Conference & Exhibition. • NSCSA India office participated in several local news papers on the occasion of Saudi National Day. • NSCSA America, along with NSCSA Jeddah Office held the National Sales Meeting in Jeddah on December 5th – 8th, 2010. • London IP Week Feb 2010. • Posedonia Greek Shipping Conference June 2010. • APPEC Singapore Sept 2010. • Vela Reception Dubai Oct 2010. • Islamic Ship owners Conference Dubai Oct 2010. NSCSA plans to upgrade the information systems were put into action suc- cessfully during the second half of the year 2010 and the implementation was gradually carried out as per the project plans. The implementation was based on the project management institute (PMI) methodology and Oracle international methodology for completing successfully such a project and in accordance with the Information technology strategy (Manarah) which has been aligned with the company strategic plans. It introduced the advanced and most appropriate technology solutions and systems for achieving the de- sired strategic business goals to support the various divisions and departments of the company; moreover, this helped to keep pace with the growth and advancement in the level of services provided and maintains NSCSA competi- tive edge. Among the most important projects implemented by the company is the Oracle Enterprise Resources Planning (Oracle ERP) which follows and applies the best international practices and methods. This new system will support the ability to measure and identify the company Key Performance Indicators (KPIs) with a wide range of business reports that will help in the decision making. It is also worth to mention that prior to the implementation of the new systems, Business Process Improvements (BPI) including updating the procedures and policies were conducted to ensure the company readiness and improve the business activities practices as well as bridging the gaps with the new systems.

Information Technology

The National Shipping Company of Saudi Arabia Annual Report 2010

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